Our diamond collection contains virtually any shape and size imaginable. We maintain, along with 3 other jewelers, a permanent presence in the diamond centers of the world. This established relationship affords us the ability to bring you all the qualities, sizes, and shapes at value prices.
If we don't have it in stock we will get it, usually within 72 hours with no obligation on the customer's part.
All stones are available for inspection under our binocular Gemscope and the Four C's are explained and strictly adhered to. We will supply GIA certificate diamonds, and guarantee the accuracy of our grading. Learn more...
The 4 C's are the basic criteria used to judge the beauty and price/value of a diamond. Most often, diamond shoppers look to color and clarity as the two most important factors when choosing a diamond, however the cut of the diamond will influence fire and brilliance much more than the other two C's.
The way a diamond is cut, that is, the amount and location of the rough diamond that is removed in the cutting process, has the most direct effect on how the diamond will look.
Graded on a letter scale from D to Z (D being the best), color describes the overall tint of the diamond, from white to yellow.
Graded on a scale from FL (Flawless) to I3 (Many Visible Inclusions), clarity describes the amount and location of "inclusions" in the diamond.
Commonly confused with size, carat refers to the weight of the diamond when measured on a scale. A diamond that weighs more is not necessarily bigger than a diamond that weighs less.